“I'll tell you why I like the cigarette business. ... It costs a penny to make. Sell it for a dollar. It's addictive. And there's fantastic brand loyalty.”
Original source
As quoted in Barbarians at the Gate : The Fall of RJR Nabisco (1989), by Bryan Burrough and John Helyar
As quoted in Barbarians at the Gate : The Fall of RJR Nabisco (1989), by Bryan Burrough and John Helyar
Recommended reading
Curated resources for this quote coming soon.
Verification: Imported from Wikiquote (CC-BY-SA); admin-approved